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Job Opening: Senior Marketing Manager

Updated: Apr 9, 2022

Job Highlights:

  • B2B marketing experience in IT or Telecom industry

  • Lead generation via on&offline marketing campaign

  • Work closely with Partners & Industry Associations

Job Responsibilities:

  • Plan and drive B2B online and offline marketing activities including events, email marketing, tele-marketing and customer retention programs to generate leads and achieve business targets. Own their implementation from ideation to execution.

  • Proactively identifying event & joint-campaign opportunities with different business partners and industry associations for lead generation and branding purposes.

  • Determine product positioning, value prepositions and key messages to create compelling programs with an effective mix of marketing tactics to reach the right audience.

  • Measure and report on the performance of marketing campaigns against goals, gain insight and maximize ROI.

  • Capable of working closely with the local sales and product teams as well as business partners, and leading different service vendors in formulating marketing campaigns and events.

  • Handle other marketing projects as assigned

Requirements:

  • Degree holder in marketing, business administration or related discipline

  • 5-8 years of B2B marketing experience in IT, Telecom or related industry

  • Proven experience in developing lead generation marketing plans and campaigns

  • Excellent written (English and Chinese) and verbal communication skills

  • Be Creative. Able to work independently as well as in a team environment

  • Excellent project management, time management, problem solving and interpersonal skills

  • Immediate availability is highly preferred



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