B2B marketing experience in IT or Telecom industry
Lead generation via on&offline marketing campaign
Work closely with Partners & Industry Associations
Plan and drive B2B online and offline marketing activities including events, email marketing, tele-marketing and customer retention programs to generate leads and achieve business targets. Own their implementation from ideation to execution.
Proactively identifying event & joint-campaign opportunities with different business partners and industry associations for lead generation and branding purposes.
Determine product positioning, value prepositions and key messages to create compelling programs with an effective mix of marketing tactics to reach the right audience.
Measure and report on the performance of marketing campaigns against goals, gain insight and maximize ROI.
Capable of working closely with the local sales and product teams as well as business partners, and leading different service vendors in formulating marketing campaigns and events.
Handle other marketing projects as assigned
Degree holder in marketing, business administration or related discipline
5-8 years of B2B marketing experience in IT, Telecom or related industry
Proven experience in developing lead generation marketing plans and campaigns
Excellent written (English and Chinese) and verbal communication skills
Be Creative. Able to work independently as well as in a team environment
Excellent project management, time management, problem solving and interpersonal skills
Immediate availability is highly preferred